About

I have spent over a decade standing at the intersection of two seemingly distinct worlds: the quiet discipline of Swiss geometric design and the raw, electric energy of live vocal performance. Based in Zurich, Switzerland, my work is driven by a single guiding conviction—that form and system must always align with true human intent. Whether I am mapping out a corporate brand architecture with modular typographic precision or curating a live acoustic resonance circle, my goal is to reject the formulaic in favor of absolute clarity and profound warmth.

My path as a Strategic Designer was forged through rigorous training at the Zurich University of the Arts (ZHdK) and postgraduate design explorations at the Royal College of Art (RCA) TODO: Owner to confirm graduation years. I founded HERR Design Collective to build tailored digital pipelines, high-performance responsive web environments, and bespoke physical layout frameworks. For me, design is not a decorative overlay; it is a structural blueprint that commands market authority, speed, and immediate cognitive focus.

As a Performing Artist, I step onto the stage to curate immersive vocal sets, acoustic soundscapes, and celebratory gatherings across more than 20 countries. I believe that modern professional life often drains us through empty, repetitive routines and constant performance under pressure. Through custom acoustic curations and zero-judgment physical circles, I create temporary sanctuaries where high-stakes leaders and creative collectives can step past safe behaviors and remember the joy of pure, active participation.

Today, I divide my time between private corporate design audits, bespoke web developments, and curated musical events. Every brand portfolio I touch and every song I sing is a direct commitment to meticulous craftsmanship, absolute responsive speed, and uncompromised visual-acoustic consistency. Let us work together to align your core digital assets and live experiences with a presence that truly endures.